WEEKEND AT GUS’
WEEKEND AT GUS’ is a visually astonishing short film directed by Paul Overstrom, following a woman named Stephanie in her daily life as she runs a small fishing supply store in the San Francisco area. Her late father opened Gus’ Discount Tackle 60 years ago, and there, he taught her from a young age, how to run a business—and even more importantly, how to develop a deep and meaningful connection with customers. While watching WEEKEND AT GUS’, you can feel the warmth and welcoming feeling that Stephanie projects into the store along with her bright contagious smile. The store itself looks like time hasn’t touched it—like you’ve walked through a time portal taking you back 60 years. Overstrom made the smart choice of shooting this short film with a Bolex H16 in Kodak’s 250D, which gives a perfect texture and color warmth to translate Stephanie’s love and passion for the store. You’ll walk away from the short feeling warm and fuzzy about following your passion, being kind to others, and supporting the ones you love. Seriously, there’s no room for cynicism here, and you won’t miss it at all.
—Eri Taira, Associate Graphic Designer
