PELOTON STOCK, SEX & THE CITY, AND A SPECIAL MASK

Peloton stock has been on a roller coaster of a ride recently. After featuring prominently in a main character’s death on the SEX & THE CITY reboot, AND JUST LIKE THAT, it hit a 19-month low. The company rebounded with a clever ad masterminded by Ryan Reynolds’ Maximum Effort agency, suggesting they were in on the joke the whole time—or at least quick to react, and the stock price recovered half its losses. But then, on Thursday, the spot was pulled after two women came forward with sexual assault allegations against Chris Noth, who plays Mr. Big on the show and stars in the ad. Stock prices appear to be up a few points as of this writing on Friday. 

In news of science catching up with science fiction, scientists in Japan are working on a special mask that can detect if the person wearing it has COVID, and will glow if the person is positive. 

It looks like SPIDER-MAN: NO WAY HOME is on track to see over $200M over its opening weekend. AMC announced Friday that roughly 1.1 million moviegoers attended just the opening night of Spider-Man: No Way Home, which makes it the highest-grossing opening night for a December title in AMC’s history.

This newsletter is going to be our last regularly scheduled send of the year, but we have something special coming your way the remaining two Thursdays of the month. But for now, I’ll leave you with the two TikToks that made me laugh and smile and feel things this week. This one will simultaneously make you laugh and remind you to have some compassion on the road, and this wholesome video will hopefully brighten your day just a little bit.

—Darlene Kenney, Digital Strategist