SUPER LEAGUE

In the world of soccer (or football, if you came of age in Europe post-1970), a weirdly cinematic tale of greed, super-secret plans, and rich corporations trying to squash the little guy but being smacked down by the people unfolded over the course of 48 hours this week. I'm of course talking about the Super League. You can read the whole sordid tale here, and I'll look forward to watching the inevitable mini doc in a few months.

Also, on the great "do you need a mask outside debate" the New York Times comes through with a useful 2/3 rule.

—Neha Gandhi, EVP Digital & Strategy 

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APPLE, CHOREOGRAPHY AND TIK TOK