SQUID GAME SALES & IKWYDLS

Now, I know you don’t need me to tell you how huge SQUID GAME is. But, this week, Netflix told us exactly how many people watched (at least two minutes, anyway). Drumroll, please...it’s over 111 million fans, which, of course, makes it the platform’s biggest show ever. This week, the streamer also unveiled a brand new merch partnership with Walmart, which will see the companies co-releasing items on a digital storefront within Walmart’s existing site. Fans will be able to buy clothes and toys from shows like SQUID GAME, STRANGER THINGS, WITCHER, and NAILED IT!. And, if they aren’t covering your favorites yet, Walmart also shared plans to launch a new service it’s calling Netflix Fan Select, where fans will have “the opportunity to vote for merchandise they’d like to see from favored Netflix shows — and then Walmart merchants will bring them to life.”

Shameless self promotion alert! There's an I KNOW WHAT YOU DID LAST SUMMER series launching today on Amazon Prime, and we’re stoked (and also involved, ha). Go watch! And once you’ve binged the first four, go back and watch the original movies (which have an incredible BTS origin story that we’ll tell you on IG later this month...).

And, I have two Halloween-themed TikToks to share with you all today. This one is the best rendition of a Harry Potter costume that I have ever seen, and this one features a sweet animated ghost with a wholesome message about mental health.

—Darlene Kenney, Digital Strategist