420doggface208
The internet blew up after my personal fav TikTokker, 420doggface208, went viral again with a video of him skateboarding with a bottle of cran-raspberry juice listening to Dreams by Fleetwood Mac. Mick Fleetwood made a TikTok account just to recreate the video. As a thank you for all that free marketing, Ocean Spray surprised Nathan Apodaca, the man behind @420doggface, with a free truck—after hearing that he didn’t have a car to get to work. Truly love the internet in moments like this.
Another good one: David Dobrik’s recent Tesla giveaway. Dobrik’s no stranger to huge, splashy giveaways, but this one was a little bit different from his normal fare: It resulted in what was apparently one of the largest US Voter Registration Drives ever. After David announced his newest contest—where followers had to either register to vote or confirm that they’re already registered, almost 120,000 new voters signed up for the first time.
Mindy Kaling also has had a big week this week. NOTHING LIKE I IMAGINED, her new collection of essays, came out, available on Amazon in both digital and audio versions—free for Prime and Kindle Unlimited members. NPR described it as “a window into Mindy’s world away from cameras,” and I can’t wait to go on a listening binge. She also gave us another special peek into her world this week, announcing that she gave birth to her second child in September. Bright spots in a dark news cycle, indeed.
Opening, closing, opening...closing. The changing fortunes of movie theaters during this pandemic has felt a little whiplash-inducing. Some sad news this time around, though: After theaters in the US recently opened back up, it looks like many of them are closing back down again, with no return in sight. Cineworld, the parent company of Regal Cinemas, the second largest theater chain in the country, announced on Monday that it’s temporarily closing its 663 theaters in the United States and Britain this week—meaning 45,000 people may either lose their jobs or be furloughed.
On a brighter note, two TikToks that brought me joy this week. This highly accurate interpretation of the fly on Pence’s head’s publicist, and this video depicting Guy Fieri’s quick trip to the suburbs. That’s really Guy; you can’t convince me otherwise.
—Darlene Kenney, Marketing Assistant
