Lost But Never Alone

Can a music video be a short film? I would argue yes, when it’s done as well as LOST BUT NEVER ALONE. Last week the Safdie brothers dropped the new music video with their frequent collaborator Oneohtrix Point Never and it’s just as trippy as you would expect. What I didn’t expect was how much heart it had. The video takes the genius concept of inserting modern-day technology into the past. The father of the family doesn’t understand the iPhone his son has and he destroys it with a hammer, but maybe what he’s actually destroying is…his son? Check it out! 

—Bennett Levine, Executive Assistant