NOODLE THE PUG

My favorite Internet phenomenon going on right now is TikTok-famous Noodle the pug, and his “bones” or “no bones” daily determinations, which tell his followers what kind of day to have. Noodle is a 13-year-old dog who has become somewhat similar to Groundhog Day’s Punxsutawney Phil. Every day, Jon Graz, his owner, helps Noodle into a standing position, and whether he flops back down in his bed, or stays standing, gives his viewers advice on how to tackle the day. Typically, on a no bones day he will remind everyone to take it easy, practice self-care, and treat themselves and others with kindness. While on a bones day, he’ll remind us to treat ourselves and celebrate a little bit. The trend is very cute and even inspired this rather catchy song, which kind of reminds me of an ad jingle. 

And, two of the best TikToks I saw on the app this week: this one tells the saga of two cats clearly in the early stages of dating, and this one shows the high stakes and excitement that come with a group of teenage boys getting random pedestrians to attempt a jump shot. 

—Darlene Kenney, Digital Strategist