MLMA

A profile of the multi-media artist/fashion designer/makeup artist/musician/internet beauty icon MLMA just came out on HighSnobiety, and I want to take this opportunity to celebrate one of my personal favorite multi-hyphenates. MLMA stands for Me Love Me A Lot, and the namesake already says a lot about the South Korea-born artist. She charms fans with her unique style, her “I do what I want” energy, and her multimedia work. She first wowed the internet with her creative short-form images and videos, and her “wavy brow style” that eventually went viral and started a whole trend back in 2017. Currently, she’s the creative director/designer of SKOOT apparel, and fans of her designs include Billie Eilish and Rico Nasty. She also sells her own makeup products, releases music, and does collabs in the most MLMA style possible (like this KFC x Crocs collab). Unafraid to push boundaries and experiment with all forms of media, she’s a constant inspiration. Go check out the profile and delve into her work. You’ll see what I mean.
—Mimi Li, Development Assistant