LOUIS: THE GAME
Louis Vuitton—yes, I’m talking about the luxury fashion house—has launched a new video game app to celebrate its 200-year anniversary. The app is literally called “Louis: The Game.” and while the premise and title are simple, I think the game is fire because it tells the real coming-of-age story of the designer himself. The teenage Louis Vuitton, who was a trunk-maker’s apprentice in the 1850s, left his hometown and traveled for two years on foot to get to Paris, where he founded his luxury fashion brand, which would eventually become the wildly successful luxury conglomerate LVMH. In the game, players follow the brand's mascot to collect as many monogram candles as possible and each of the candles unlocks a postcard that reveals something about the brand's history. On top of all of this they’ve also created a beautiful visual world that also includes free collectable NFTs for users to discover. This is likely just the beginning of a long year filled with celebrations of the brand. Next up: a documentary titled LOOKING FOR LOUIS, that will be out in December of this year.
—Eden Bekele, Digital Associate
