A WIN FOR INDIE FILMS & WORDLES BEST QUARTER EVER

Last weekend, A24’s EVERYTHING EVERYWHERE ALL AT ONCE’s domestic gross box office crossed $35 million. And this past Wednesday, on its 41st day in theaters, it was the top movie. This is super exciting because EVERYTHING, EVERYWHERE is a fantastic film (some people are even saying it’s the best film of the year). But even more importantly, this is a pretty big win for indie films and non-IP-based theatrical movies. Forbes predicted the movie could end its domestic run with $65-$70 million, which is on par with a big franchise film like X-MEN: DARK PHOENIX. 

It’s confirmed, people really like Wordle. And NYT’s “low seven figures” bet on the game is proving successful, as the word puzzle brought tens of millions of new users to the news platform. Even though Wordle remains free, the platform has been advertising its other games to Wordle users, and reportedly saw the best quarter ever for its game subscription offering. 

Today I’m putting you all on a very creative TikToker, @darendarendaren. He’s a director, and his videos are very cinematic with this light, dynamic editing that makes you feel like you’re watching each video at a short film festival. This one will make all introverts feel seen, and this one somehow makes a simple conversation super fun to watch.

I also loved this video of a surprisingly athletic Hawaiian cat, and this mesmerizing video of a variety of dogs completing a relay race. 

—Darlene Kenney, Digital Strategist