CODA AND TIKTOK DISCOVERY ON SPOTIFY

CODA’s Oscar win proved to be big for Apple in a very tangible way. After the film’s historic Best Picture win, Apple TV+ saw a 25% rise in new subscribers, and a 300% increase in CODA views compared to the week prior. Pretty good ROI on the $25M acquisition of the film, as long as they can retain some of those new subs! 

I’ve said it before, but Spotify is the only service that I gladly give my data to—because the personalization and curation I get in return is legitimately worth it. And the audio app is reportedly leveling up, as it’s currently testing a TikTok-like discovery feed for its users. This will look sort of similar to TikTok’s For You Page, with a vertical video feed, featuring new songs and accompanying videos. The new feature is being tested in the U.K., Ireland, Australia, New Zealand and Canada, and each day the feed will recommend 15 songs to each user.

Knowing that most of you come to our newsletter for film recs, I have to share a Google feature that my boss Neha put me on this week. If you’re Googling what to watch, you can now add the streaming services that you subscribe to, in order to get only recommendations that you can easily access. You can do this just by clicking on the “edit your services” button on the top right of your screen. Obviously, it’s a play for more of your data, which benefits Google’s YouTube TV and Google TV businesses, but still. This feels like real value-add.

This week I loved this video that shows off arguably the most ideal way to get around Lowe’s, this one that depicts maybe the best interaction with a Disney character, and this one that introduces us to a kid wise beyond his years.

—Darlene Kenney, Digital Strategist