CIRCOLOCO X ROCKSTAR GAMES
At the beginning of the summer one of the most recognizable names in gaming teamed up with one of Ibiza's most celebrated party institutions to…launch a record label? Not what I expected when I heard Grand Theft Auto's Rockstar Games and CircoLoco had teamed up, but it does seem like a natural next step in the music and gaming industries' growing convergence. It’s also no secret that GTA has had an interest in electronic music, as just last year it launched a virtual underground club in the game, featuring an incredible roster of DJs as residents. Additionally, the GTA team announced that it will be soundtracking the Los Santos Tuners update with music entirely from its record label, with world-class DJs like Moodymann, Channel Tres, and Gangsta Boo releasing new music through the label. Personally, I love how these music integrations are seamlessly embedded in the game and its storylines. For example, Moodymann is now a GTA character named Kenny who offers players guidance—and is also a music fan with a mix, which is where all this exclusive content from the new label will live. Can’t wait to see where this collaboration goes next...
—Eden Bekele, Digital Associate
