Citizen

Creativity has always been — and always will be — hugely important for effective marketing, but “Data also plays a massive part in helping to connect emotional storytelling with beautiful craft and intelligence”, says Wayne Deakin. Download this white paper from DigiDay to learn about creative data, and how it can be used for optimizing creativity. 

Certain apps have grown in popularity this week. Citizen is an interactive map to chart movements of protests and is ranked 11th in downloads on iOS software. 

SoftBank has announced that it is launching a new $100 million fund called the Opportunity Growth Fund that “will only invest in companies led by founders and entrepreneurs of color.” The fund is the largest capital reserves ever dedicated to solely supporting businesses run by people of color.