THE DJ IS CRYING FOR HELP
You might know AJR from their breakout hit NETFLIX TRIP, chart-topper BANG!, or the quarantine anthem BUMMERLAND!. But whatever you know them from, know this: their next era is shaping up to be their best one yet. Their new single THE DJ IS CRYING FOR HELP dropped last night, and it maintains the uplifting yet existential rhythm of past albums while hinting at creative growth and evolution to come. AJR is a band that puts on a great show no matter the format, and this music video is yet another example of that. The inventive use of strings is reminiscent of the extremely popular TikTok trend that came out of their song WORLD'S SMALLEST VIOLIN. I especially resonated with this song lyrically, especially its themes of second-guessing yourself, worrying about having wasted your life, and pursuing a career in a creative field with no plan B. If that doesn't describe entry-level Hollywood, I don't know what does. AJR's fifth studio album, currently known only as TMM, has yet to receive a release date, though the timing of this single's release along with that of lead single I WON'T has many fans anticipating a 2023 release. Go check them out! You won't be disappointed.
—Carrie Smith, Executive Assistant